Competitive comparison
Our table has very few competitors, but none as innovative and contemporary as ours. Many are not able to combine the stylish and modern look we have, as well as the ability to have high use of power wirelessly. Most companies either use solar power as their power source, which can not give off much power and is useless during the night. If companies decide to use a traditional battery, they will have ugly cables hanging off of it leading into a power outlet on the wall, which will clash with the design. With our table being so innovative with the look and functionality, that will give us an edge against our competition.
Sourcing
In the beginning, while our business is growing, we will start with very few factories since there will not be a lot of demand for the our table since we just started. However once our product gets attention, we will have to expand and build more factories to be able to keep up with the demand for our table. This may be a problem on the financial side since our product is very technologically complex and some of the materials we use in the table will be expensive. Once we are able to maximize profit, our manufacturing team will be able to balance out the cost of our table.
Competition and buying patterns
Ckoil’s competition are other outdoor furniture companies such as Brown Jordan, Harmonia Living, Forever Patio, Gloster etc. Our table will have a warranty that will range from 5-15 years. The average person keeps their patio table for at least ten years which gives our customer a choice in pricing for their warranty.
Value proposition
Ckoil separates from other competitors because of our modernistic technology associated within our product. Our audience are people looking to have innovative furniture incorporated to their backyard. Companies who also want innovative furniture to suit customers needs such as being surrounded by a convenient atmosphere.
Competitive advantage
Our table will come with a variety of features that will add to the comfort to our customer, leaving them able to relax and destress. Our table will include many things that other companies can’t supply you with. Our table will be built with durable and resistant materials that will make it last longer, and have our customers know that they got their money's worth.
Our table has very few competitors, but none as innovative and contemporary as ours. Many are not able to combine the stylish and modern look we have, as well as the ability to have high use of power wirelessly. Most companies either use solar power as their power source, which can not give off much power and is useless during the night. If companies decide to use a traditional battery, they will have ugly cables hanging off of it leading into a power outlet on the wall, which will clash with the design. With our table being so innovative with the look and functionality, that will give us an edge against our competition.
Sourcing
In the beginning, while our business is growing, we will start with very few factories since there will not be a lot of demand for the our table since we just started. However once our product gets attention, we will have to expand and build more factories to be able to keep up with the demand for our table. This may be a problem on the financial side since our product is very technologically complex and some of the materials we use in the table will be expensive. Once we are able to maximize profit, our manufacturing team will be able to balance out the cost of our table.
Competition and buying patterns
Ckoil’s competition are other outdoor furniture companies such as Brown Jordan, Harmonia Living, Forever Patio, Gloster etc. Our table will have a warranty that will range from 5-15 years. The average person keeps their patio table for at least ten years which gives our customer a choice in pricing for their warranty.
Value proposition
Ckoil separates from other competitors because of our modernistic technology associated within our product. Our audience are people looking to have innovative furniture incorporated to their backyard. Companies who also want innovative furniture to suit customers needs such as being surrounded by a convenient atmosphere.
Competitive advantage
Our table will come with a variety of features that will add to the comfort to our customer, leaving them able to relax and destress. Our table will include many things that other companies can’t supply you with. Our table will be built with durable and resistant materials that will make it last longer, and have our customers know that they got their money's worth.